When you open a restaurant or start doing delivery, signing up for iFood seems like the obvious move. It is where the customers are, the platform already has the logistics and you do not need to build anything from scratch. Makes sense.
Until the bill arrives. 30% commission on each order. In a market with thin margins, this number can make the difference between profit and loss.
Let us be concrete. A R$50 order on iFood: R$15 goes to the platform. From the remaining R$35, you still pay for ingredients, labor, packaging and possibly delivery. The real margin on that order can be zero or negative.
This does not mean iFood is a bad deal — it depends on your product, location and volume. But it means you cannot treat the platform as your only channel.
The restaurants that earn most from delivery are not the ones that abandoned iFood. They are the ones that use iFood to acquire new customers and then direct these customers to order directly next time.
How? With a clear digital presence: link in the bio showing WhatsApp ordering option, digital menu on your own page, QR code on packaging leading to your link hub. Every time a customer orders on iFood, it is an opportunity to show that ordering directly is easier and often cheaper.
When the customer orders directly via WhatsApp or your own page: zero commission, direct relationship with the customer, you control the experience, can offer exclusive conditions for direct customers.
You do not need to abandon iFood overnight. Start by creating your digital presence on crdp.io — page with menu, WhatsApp and links. Promote ordering directly with a small incentive. Gradually build the habit in your customer base.
30% commission is a fair price to access a ready-made customer base. But it is an investment, not a permanent cost. The goal is to transform iFood customers into your direct customers over time — and crdp.io is the tool that makes this migration possible.
